SEND AN E-Z LETTER TO PUBLISHERS:
STOP TAKING TOBACCO ADVERTISING
Sports Illustrated, Rolling Stone, People, Cosmopolitan, Glamour, Marie Claire, Jane, Car and Driver and Jet accept tobacco advertising.
All of these magazines have more than 15% or 2 million readers under the age of 18. The tobacco companies are hitting their targets - more than twice as many kids as adults recall seeing tobacco advertising. The industry spends over over $700,000 PER HOUR marketing its deadly products in the U.S. alone, much of this reaching kids like yours.
TAKE ACTION NOW! IT'S EASY - Just fill in your information and we'll deliver your letter to the publishers. (see the letter below)
The following letter will be sent to Rolling Stone, People, Cosmopolitan, Glamour, Marie Claire, Jane, Car and Driver and Jet in your name.
Dear Publisher:
I was shocked to see tobacco advertisements in your publication since I know that many of your readers are kids.
I am writing to you because I believe we all have an obligation to protect our kids from tobacco addiction. As publisher of a magazine with so many youth readers, you can play an important role by adopting a policy of not accepting tobacco advertising. Such a policy would deny the tobacco industry an opportunity to target kids with images that falsely portray smoking as glamorous and cool.
The tobacco industry knows that 90% of smokers start in their teens or early, so reaching potential customers while they are young is critical to the industry’s future. Advertising in youth-oriented magazines such as yours helps the industry lure vulnerable teens to their deadly products.
Tobacco companies spend billions of dollars to produce and market products that kill at least 400,000 Americans every year. This year more than 750,000 of our kids will become regular smokers. That is 750,000 kids too many.
Please don't allow Big Tobacco to use your magazine to reach our children. I hope that you will act quickly to adopt a policy of not accepting any tobacco advertising.
Thank you for taking the time to consider my comments. I look forward to your response.
Sincerely,
(your name)